The pattern interrupt
Something specific about THEM that shows you looked. A post they wrote, their group, their offer. Not a compliment.
The first message that gets a yes or a no. Never a maybe.
Most first DMs sound like this:
"Hey! Love your content! How's your week going?"
They reply "thanks!" and that's the end of it. You've just become one of five people who messaged them today, saying the same thing.
A Branding DM has three parts. Keep all three. Add nothing.
Something specific about THEM that shows you looked. A post they wrote, their group, their offer. Not a compliment.
"There's a new way for [what they call themselves] to [what they want] without [what they hate]." Never mention you, your results, your clients or your product. Nobody cares yet.
5 to 9 words. Asks permission. One action. No call, no "let's chat".
"Mind if I share more?"
Pick the one that fits who you are writing to. Fill in the brackets, copy it, send it.
Template 1
For people who already have something: a group, an audience, a list.
[Name], you've got [their group / followers / community]...
There's a new way for [what they call themselves] like you to [desired outcome] without [specific pain].
Mind if I share more?
Template 2
For people actively marketing to someone.
[Name], I noticed you're targeting [their ideal client] with [what they're doing].
There's a new way for [their niche] to [desired outcome] without [specific pain].
Can I share a quick video walkthrough?
Template 3
For people who posted a frustration.
[Name], I saw your post about [their post] and your frustration with [pain].
Many [their niche] believe [the belief], but there's a simpler way to [desired outcome] without [what they hate].
Shall I send you a quick doc about it?
The follow-up
Send this once.
[Name], I put together a short doc and video on how to [desired outcome] without [specific pain].
Mind if I share it with you?
The same templates, in a doc you can copy.
DM Copilot reads every conversation, marks where each person is, and writes the next message. It also finds the people to send the first one to.